West Bromwich Albion return to Sky Bet Championship action following the first international break of the 2026/27 campaign with a battle against West Midlands rivals Birmingham City at The Hawthorns on Saturday lunchtime (ko 12.30pm).
The Baggies were beaten at Molineux in their last fixture, but have made a positive start to the term overall and head into this weekend's clash having collected 14 points from the first eight encounters.
Visitors Blues are tenth. They've earned 11 points so far this season and drew 2-2 at home to Middlesbrough in their most recent match.
Both games between the two clubs ended level last year - 1-1 at The Hawthorns in November 2025 and 0-0 at St. Andrew's @ Knighthead Park in February 2026.
LIVE matchday coverage
Supporters can listen to live audio commentary of Albion's clash with Birmingham City.
Audio passes are available to purchase here.
WBA Radio duo Gez Mulholland and former player, Andy Johnson, will provide live coverage from The Hawthorns, starting from 12.15pm.
Details for video streaming on WBA TV will be available here at the earliest possible opportunity.
As always, supporters are kindly asked to direct any questions or complaints about WBA TV or WBA Radio to wbatvsupport@streamamg.com.
The club are unable to answer queries about WBA TV or WBA Radio sent to fans@wbafc.co.uk, myalbion@wbafc.co.uk or enquiries@wbafc.co.uk.
Regular updates will also be posted across the club's social media channels throughout the morning and afternoon.
The visitors
Birmingham City have made a solid start to the season and will head to The Hawthorns having lost the joint-fewest amount of Championship matches so far in 2026/27.
The Blues, who sit tenth ahead of Saturday's showdown, have suffered just one defeat in their eight second-tier games - a 2-1 setback at Norwich City in early September. They're two points off the play-off positions, and securing one of those six spots come the beginning of May will be the target for the men from St. Andrew's @ Knighthead Park.
Birmingham haven't played Premier League football since the 2010/11 term, but reaching the top flight of English football in the next few years is very much the main objective for this weekend's visitors.
Chris Davies' team have produced some strong performances on the road already this season, winning at Swansea City in the Carabao Cup and defeating both Wrexham and Derby in the Championship, and they'll be hopeful of delivering another solid showing at The Hawthorns.
The 41-year-old was appointed in the summer of 2024 and led the side from the second city to the League One title in his first year at the club. Davies, a former coach at Swansea City, Leicester City, Liverpool and Celtic, will take charge of his 121st Birmingham game on Saturday having won 66, drawn 29 and lost just 25 of his 120 so far.
Albion's last five results against the Blues
Birmingham City 0-0 Albion
February 2026, Sky Bet Championship
Albion 1-1 Birmingham City
November 2025, Sky Bet Championship
Albion 1-0 Birmingham City
February 2024, Sky Bet Championship
Birmingham City 3-1 Albion
October 2023, Sky Bet Championship
Birmingham City 2-0 Albion
February 2023, Sky Bet Championship
Highlights of Albion's home draw with Birmingham City last season can be viewed below.
Classic clash
Albion secured a thrilling 3-2 Sky Bet Championship victory over Blues on a Friday night at The Hawthorns in March 2019.
Gary Gardner's early goal gave the visitors a half-time lead, but Dwight Gayle equalised moments into the second period. Lukas Jutkiewicz nodded Birmingham back in front, only for Jay Rodriguez to level matters once more from the spot.
Jake Livermore won it late on, firing in from just outside the box in front of the Birmingham Road end. Check out the highlights below.
Did you know...?
Albion have the chance to extend their unbeaten run against Birmingham City to four matches this weekend. The Baggies had suffered four straight defeats to their West Midlands rivals prior to that sequence starting in February 2024.
Albion have suffered just one defeat in their last eight home games against Birmingham City, winning four and drawing three.
The Baggies are 11 games unbeaten on home soil, last losing in front of their own supporters on February 21, 2026 to Coventry City. They've won four and drawn seven of those 11 fixtures.
The Blues have lost just one of their last seven away games in all competitions - a 2-1 reverse at Norwich City in early September. All three of their victories in 2026/27 have come on their travels (Swansea City, Wrexham and Derby County).
Saturday's guests have scored five headed goals so far in the second tier, which is more than any other team heading into the weekend schedule.
Ticket details
Tickets are on general sale to supporters with a booking history for Albion's home match against Birmingham City.
Prices start from £32 adults, £27 seniors (65+), £22 20-25s, £15 under-20s, £12 under-17s and £8 under-14s. Disabled supporter tickets are available from £22.
Secure a seat online, in person via the East Stand Ticket Office, or by calling 0121 227 2227.
Please note, tickets will once again be delivered via the ‘WBA Tickets On The Go’ app this season.
The app is available to download on smart devices from the Apple Store here and the Google Play Store here.
Baggies fans unable to use a smart phone to enter the stadium will need to contact the Ticket Office.
When buying online, supporters will need to be logged into their My Albion account linked to their ticketing ID. Click here for instructions.
Hospitality
Various hospitality options remain available for the game against Birmingham City, which is classified as a Platinum fixture.
Fans can explore Albion's match brochure here - make a booking by clicking here, calling the team on 0121 524 3455, or by emailing hospitality@wbafc.co.uk.
For the fans
Albion are excited to welcome supporters back to The Hawthorns on Saturday lunchtime.
There are plenty of activities to enjoy before, during and after the encounter with the Blues (ko 12.30pm). Here’s everything you need to know ahead of your matchday.
Fan Zone
The Fan Zone, located opposite the West Stand and Birmingham Road End corner in the Greggs car park, will be open from 9.30am until 12.15pm. Supporters of both clubs with a valid match ticket are welcome to attend for free.
A wide range of entertainment will be on offer, including live music from Rylees Vocals, inflatable challenges put on by The Albion Foundation, a gaming van and an inflatable interactive shooting gallery. Supporters can also watch a mix of highlights of Albion matches so far in 2026/27 and Sky Sports News on the big screen.
Baggies fans can stock up on official merchandise, with a retail wardrobe, provided by the club shop, present in the Fan Zone this weekend. The club shop will be open from 9am until kick-off, before reopening after the final whistle for up to 60 minutes.
Supporters will continue to enjoy a brand-new food and drink offering this season, following the club’s partnership with Freemans Event Partners - an award-winning event provider working with some of the UK and Europe’s most prestigious venues and stadia to deliver outstanding fan and spectator experiences.
Fans can tuck into classic burgers and fries, while those with a sweet tooth can enjoy a wide selection of pick and mix sweets.
Three bars will be open throughout the morning ahead of kick-off, giving fans the chance to grab a drink, take a seat and soak up the pre-match atmosphere before heading into the stadium.
The Fan Zone will feature a designated seating area with tables and benches, providing space to sit, eat and enjoy the pre-match entertainment. Two toilets and one accessible toilet will also be available.
Family Stand activities
The activities will continue inside The Hawthorns, with two dedicated coves in the West Stand concourse featuring an air hockey table and a buzz wire for supporters to enjoy before kick-off and during the interval.
Refreshments outside The Hawthorns
The food and drink offering will to extend beyond the Fan Zone, with three additional concession units located around the exterior of The Hawthorns.
Supporters can find the units outside the East stand, and the home and away section of the Smethwick End.
A selection of matchday classics, including burgers and hot dogs will be served outside the Smethwick End and outside the East Stand.
New matchday specials at The Hawthorns
Albion are delighted to introduce a brand-new range of matchday specials, available for supporters to enjoy throughout the 2026/27 season at The Hawthorns.
As part of the club’s ongoing commitment to enhancing the supporter experience, the Baggies' in-house catering team has developed a series of upgraded food offerings designed to bring even more flavour to matchdays in B71.
Following the recent success of winning gold for Overall Matchday Hospitality Experience at the Stadium Events & Hospitality Awards, the team is continuing to focus on delivering improvements across both the club’s hospitality areas and the general concourse experience.
The specials will run for two to three home fixtures at a time, rotating throughout the season to give supporters a wider variety of options alongside the usual matchday favourites.
For Albion’s home encounters with Birmingham City and Blackburn Rovers, supporters in the East Stand, Birmingham Road End and West Stand will be able to purchase the new loaded chilli nachos.
In addition to the rotating specials, a new ‘Panjabi Grill’ chicken tikka & fries will be available throughout the season across all four stands, bringing authentic Punjabi flavours to matchdays at The Hawthorns.
Both the matchday specials and the chicken tikka & fries will be priced at £8.50 and available to purchase from the moment turnstiles open. Supporters are encouraged to arrive early, as only a limited number of specials will be prepared for each fixture. Further dishes will be revealed across the course of the campaign, giving supporters even more to look forward to on every visit to The Hawthorns.
Hawthorns helpers
Lookout for our Hawthorns Helpers around the ground on Saturday.
Wearing their bright pink uniforms and carrying 'Here to Help' flags, the team will be positioned at key points around the stadium to assist with directions, answer questions and help supporters throughout their matchday journey.
Post-match entertainment
The post-match bar will be open again once again this term. Entry is free for all season ticket holders, with the bar staying open for 90 minutes after the full-time whistle.
Sky Sports will be shown on the TV screens and DJ Andy Gulch will be performing a live set, so head on down and join us after the battle with Birmingham.
Additional information
Young Baggies can now select a free piece of fruit across all stands at The Hawthorns, extending the initiative beyond the Family Stand for the rest of the season.
The club has also built two new refreshment kiosks in the Birmingham Road stand concourse, with the primary aim of providing fans with increased access to draught beer, soft drinks and hot beverages and easing congestion in the central area.
Phone charging stations provided by FUZE will continue to be in place around The Hawthorns. Supporters can take advantage of free charging using the code 'CHARGEUP2026'. The code can be used by anyone at checkout and is available on a one-per-person basis.
Sensory packs and ear defenders will also be available to purchase from the club shop, helping those who may benefit from additional sensory support to feel more comfortable throughout their matchday. Simply speak to a member of the club shop team to request one.
Andy Gulch will be our Stadium DJ, working behind the scenes to bring our matchday music to life and build the atmosphere across The Hawthorns.
West Bromwich Albion are proud to continue to offer free sanitary products for women across all toilets within the concourse.
