Albion are delighted to launch a “next generation” campaign which will provide young supporters with an affordable pathway to becoming adult season ticket holders.
The announcement comes in tandem with confirmation “Kids for a Quid” season tickets will be available in all four stands at The Hawthorns next season, while adult season tickets prices have also been frozen.
The club has improved its traditional pricing structure, widening the concession age categories in the hope that it will offer young supporters affordable season tickets.
The new season-ticket categories will see young supporters benefit from reduced pricing up to the age of 25, with under-17s able to purchase “Kids for a Quid” season tickets.
*Starting prices for these categories.
The reduced prices will see thousands of existing season ticket holders benefit from big savings and the club hopes to also attract a new generation of supporters with the various offers.
Chief Executive Ron Gourlay said: “The new pricing structure will help young supporters as they progress through the age categories, allowing them to incrementally pay more as they advance in life. The previous jump in ticket prices made it difficult for young adults to afford an adult season ticket and many walked away.
“We hope the new categories will encourage young families to join us at The Hawthorns for next season and beyond, and we have done everything we can to ensure season tickets remain affordable to supporters at a time when the nation faces a cost-of-living crisis.
“In freezing all other season-ticket prices we hope to have developed a pricing structure which fans will feel offers excellent value for money to all.”