Albion have joined forces with Stanley Black & Decker, one of the world’s most well-recognised brands, for the Premier League campaign.
As a global leader in the construction sector, Stanley Black & Decker have been providing tools and innovative solutions since 1843.
For 177 years, the company has grown, transformed and helped people revolutionise the world with their innovation, performance and responsibility.
Albion’s Head of Partnerships, Tomasz Chadwick, was particularly delighted to have secured an agreement with the internationally-acclaimed brand.
"The Premier League provides a global platform which is well suited to the promotional objectives of Stanley Black & Decker,” said Tomasz.
"From our initial discussions it was clear that there was synergy between both parties. I’m thrilled that our vision for how we could play our part in their journey was received so well.
"We’d like to welcome Stanley Black & Decker to the Albion family and we look forward to working together throughout the coming season and beyond."
Tony Merritt, Director of Marketing for Sponsorships at Stanley Black & Decker said: "We are thrilled about our partnership with West Bromwich Albion as a successful club.
"We have a strategy to align our world-class brands with premier teams who believe in the same mission as Stanley Black & Decker, such as equality and diversity.
"We look forward to engaging with these passionate football fans around the world and are rooting for a successful season."
For more details head to www.stanleyblackanddecker.com.