Club News

Prince’s visit to Albion on screen tonight

28th May

A documentary available on BBC iPlayer recalls the historic visit of Prince William to Albion’s training ground in November.

HRH The Duke of Cambridge met with Head Coach Slaven Bilic and Albion’s first team squad to promote mental well-being he supports via the HeadsUp campaign he leads.

The visit features in the documentary “Football, Prince William and Our Mental Health” which can now be streamed on BBC iPlayer.

The Prince found Albion’s squad in good mood following a 4-1 victory over Bristol City the night before and during his hour-long stay he spent time discussing mental health issues with Slaven, James Morrison, Charlie Austin, Gareth Barry and young Academy players.

It was the Club’s first Royal visit for 88 years. 

“Heads Up” identified football as a uniquely powerful vehicle to reach men and there are stark reasons why there is a specific focus on that group.

Statistics show men are three times more likely than women to take their own life and suicide remains the most likely cause of death for men under the age of 45.

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