Baggies Bike challenge raises over £16,000

The fifth Baggies Bike Challenge has raised in excess of £19,000 for The Albion Foundation, after 26 cyclists took on the 165-mile trip from Deepdale to The Hawthorns in April.

The cyclists included fundraising extraordinaire ‘Blind Dave’ Heeley, as they descended south in an effort to raise money for the Club’s charitable arm.

Sponsored by Bache Group, Pertemps, MacDonalds Hotels and Amber Taverns, the challenge spanned four days as the cyclists arrived back at The Hawthorns in time to watch Albion beat Preston North End 4-1.

The group stopped off at Amber Taverns pubs throughout the journey, refuelling on food and drink for the next legs of the endurance challenge.

“Each pub got actively involved and loved the idea of being part of something special. Thank you for letting us take part,” said Operations Director at Amber Taverns, Gary Roberts.

“This particular challenge seemed one to step up a gear, connecting the day-to-day dots with some of our community pubs across the north and Midlands,” he said.

“It was a fantastic challenge, it’s always humbling to see 26 people come together and help raise funds for the Foundation,” said Jonathan Ward, Head of Partnerships and Events at The Albion Foundation.

“Some of the volunteers aren’t just the cyclists, they’re the support team; and they’re still raising and donating money to help the charity continue to make a positive difference,” said Jonathan.

To find out more about sponsorship and fundraising opportunities with the Foundation, please email