Club News

Baggies Buddies all ready for launch

West Bromwich Albion's new 'Baggies Buddies' project which aims to tackle loneliness and isolation will make its introduction at The Hawthorns on Saturday.

The programme is designed to connect fans who are in need of companionship with a group of 'Baggies Buddies', who will be on hand to support people wanting to use the service.

And the Middlesbrough game will be the first fixture in which supporters can access 'Baggies Buddies'.

We want The Hawthorns to be a place where supporters with feelings of loneliness and isolation can embrace a togetherness with fellow supporters - creating friendships that last long after the full-time whistle is blown.

The Buddies will be available to meet up for some pre-match company from two hours before the match and will sit in a special 'Baggies Buddies' zone during the game.

We're passionate about, and committed to, our local community and determined to support everyone - not just Albion fans. The Club wants to offer a comfortable, welcoming and safe space at The Hawthorns for all and we've had a fantastic response from the Albion Family to help us to do so.

Tickets for the Baggies Buddies section, which will be located in the Woodman Corner, can be purchased directly from the Ticket Office on 0121 227 2227 or online at

To buy online select the fixture and click "Add." When the stadium map opens, click on the block labelled "W/C" and when the plan opens select your seat to add to your basket. At checkout you will be asked if you want to be part of the "Baggies Buddies" scheme and if so select "Yes." We'll be in touch ahead of the game to let you know where the meeting place will be if you want to meet up with before the game.

The project has received a lot of praise since it has been unveiled, which encourages us that we will continue to gain positive feedback once the programme is underway.

If you are interested in offering your services as a 'Baggies Buddy', or would like to get involved in any way, please email

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