Albion must maintain their good form when they head up to face Preston on Monday night, insists boss Slaven Bilić.
The Baggies are unbeaten in eight Sky Bet Championship fixtures and have won their last four on the bounce - including back-to-back Hawthorns victories against Sheffield Wednesday and Bristol City earlier in the week.
And the Croatian is urging his team to continue in the same vein as they begin a hectic December at Deepdale, though knows it will be a tough game against a North End side without a defeat at home so far this season.
“They have maybe the best home record. Seven wins and two draws, I think that’s the best. We don’t have it at home, and we are good at home," said Slaven.
“So they are a good team. They score a lot of goals. Their last two results have not been good but especially at home they are very, very good.
“Again, it’s a difficult one. But we have to hope, we have to believe, we have to suffer a little bit together on the pitch. And we have to stay humble, stay positive, and at the same time be very front-footed.
“We have to do everything we can not to lose this momentum that we have at the moment because we’ve worked really hard for it, and now we want to keep it forever or as long as possible.”