Albion chairman Li Piyue says the Club is “back on track” in a new year message to supporters.
Li believes the Baggies, who start the final game of 2019 sat atop the Sky Bet Championship, have rediscovered old values as they go into the new year fighting to reclaim a place in English football’s top flight.
He writes: “As we approach the end of the year, I wanted to take this opportunity to wish you all a happy new year, and I hope you have all enjoyed the Christmas period.
“2019 has provided a strange mixture of emotions for everyone connected with the Club. There has been some very entertaining football, a big heartache with the way last season ended but now a new season with a new team and a new Head Coach which I believe we are all enjoying.
“In China, we shall be celebrating the New Year towards the end of January which signifies the beginning of a new day and perhaps that is how this season has felt for us all.
"A new day and a new beginning.
“I think we lost sight of ‘the Albion way’ under our previous management and in particular I would like to congratulate Mark Jenkins and Luke Dowling for the excellent work they have undertaken to put the Club back on an even footing with a younger and more energetic squad.
“I would also like to congratulate and thank all of the staff for their efforts during the year. I know they have worked tremendously hard and at times in some difficult circumstances. A club, just like any business, can only be successful when everybody is pulling together in the same direction and the staff are essential to that philosophy. So a big thank you to them.
“And of course, we are all delighted to have Slaven Bilic as the Head Coach. He has brought something different to the Club, for the players, the staff and the fans – something has changed and we definitely feel back on track.
“I have certainly enjoyed the games I have witnessed at The Hawthorns this season and I can speak the same for Guochuan Lai, who follows the matches on stream back in China.
“It is our intention to do all that we can to continue along this path. We believe we have the right structures in place to protect the long-term future of the Club – the right board, the right Head Coach, the right staff.
“With your continued support, I am certain we can achieve our goals.”