Club News

Introducing 'Serving Albion'

REMEMBRANCE week brings the launch of our official supporters’ club for members of the British Armed Forces and Emergency Services, ‘Serving Albion’.

Saturday's remembrance fixture with Leeds United will see The Hawthorns stage a special series of tributes as we mark the centenary of the end of WW1.

And we are delighted introduce the new fans' group designed to bring together Baggies fans within the armed and emergency services both at home and abroad.

Serving Albion aims to support and represent Baggies fans who have served or are currently serving, with a full list of eligible services available here.

Per the group's constitution, Serving Albion will strive to "better connect the fans to the club and maintain contact for those serving overseas."

It will "offer support, assistance and friendship for its members via peers and professionals and provide a safe space for supporters to come together and discuss their love of football and our club."

The Club's Director of Communications, Martin Swain, said: "We're delighted to welcome another fan-led group to the Albion Family.

"It seems particularly fitting that we are welcoming Serving Albion at this time of year.

"I know from speaking to members they have a lot of excellent ideas to help bring Albion fans in services all over the world and close to home together for mutual advantage."

If you're interested in joining, you can get in touch at or contact 07795681648.

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