Club News

Fitness Coach Davies keen to hit the ground running

Nick Davies is raring to go at Albion having joined as the Club’s new First-Team Fitness Coach.

The 40-year-old, who has previously worked at Charlton Athletic, Birmingham City, Norwich City and, most recently, West Ham United, has a degree and masters in sports science and was a player himself before a serious knee injury forced him into retirement as a first-year pro. 

He’s the latest addition to Darren Moore’s backroom team and has travelled with the coaching staff and playing squad to Portugal as the Baggies get their pre-season underway this week.

“The Club, from afar, is always one I have admired. To be part of it now, with the manager who I think can be really successful in the role, is quite exciting,” said Nick.

“I didn’t know Darren before taking the job, but I know we’ve got lots of mutual friends in the game who have obviously been colleagues of both myself and him.

“Everybody speaks so glowingly of him, which is one of the reasons why I was so keen to meet up and see what his vision was - and I was really impressed.

“I had a really good feel about it having spoken to him. I had a few other offers but this felt right.”

Nick takes up his role as preparations for the 2018/19 Sky Bet Championship campaign step up, with this week's European training camp followed by a series of friendly matches throughout the next month.

Albion will take on Barnet, Swindon Town, Aberdeen and Coventry City upon returning from Portugal, with the season then commencing against Bolton Wanderers at The Hawthorns on Saturday, August 4.

“In Portugal there’s obviously going to be an emphasis on the conditioning work,” he added.

“But I think what the players will see is a programme that’s specific and treats them in a manner which is geared up for what they’re going to do.

“Yes, it’ll be demanding but I’d like to think the sessions will be, by being imaginative and innovative, enjoyable as well.

“Anyone worth their salt wants to work hard, get better, improve and be prepared - and having just started to get to know the guys I can instantly see there’s a real professionalism among the backroom staff.

“I think it’s going to be a meticulously planned out and tremendously well delivered pre-season.”

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