Club News

Albion announce Training Ground sponsorship

ALBION have further strengthened their partnership with principal sponsor Palm by agreeing a new deal which will see the Club's training base renamed as Palm Training Ground.

Palm is the China-based Eco-Town Development company closely associated with Albion's controlling shareholder Guochuan Lai.

This latest agreement has been conducted with Yunyi Guokai, the regulated asset management company Lai established to negotiate his takeover in the summer of 2016.

Albion's Chief Executive Martin Goodman welcomed this latest agreement in the Club's growing ties with one of the world's fastest developing football nations.

He said: "The agreement has a commercial value to the Club and continues to place our name at the heart of the exciting development plans Lai is leading in China."

Albion will begin erecting new signage at their training ground, situated on Walsall's outskirts and just 5.5m from The Hawthorns, to promote its new name.

This new agreement strengthens the bond between the Club and its owners in China where plans to expand and develop the "football town" project outlined at the outset of Lai's takeover continue to advance.

Albion's Academy resource and expertise is being imported to further enhance Lai's proposals which have already seen an agreement for the first football town to be established in Guiyang.

Lai's Yunyi group have targeted developments in more than 10 major cities by 2020, reaching 150,000 young players, and their ability to call on Albion's Premier League expertise in coaching and player development is a key element of the strategy.

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