Club News

2017/18 Home Kit on sale now

Albion's 2017/18 home kit is now on sale. And you can pick yours up in time for the start of the new Premier League season!

Head to or pop into the Stadium and Merry Hill stores to pick up your strip for the coming campaign.

The new kit stays with Albion's traditional navy blue and white stripes with the most obvious change coming to the back of the shirt – a change from a full white back, to a full navy back.

Another noticeable difference is to the collar – the button down crew neck of last season has been replaced with a white v neck.

The shirt, made by adidas, is manufactured with Climacool fabric and includes an embroidered red adidas logo on the chest adjacent to the Club crest.

Similar to last season, the shorts and socks are white, with the addition of navy blue adidas stripes to replace last season's light blue.

All home shirts will carry the branding of our new principal sponsors Palm.

The home shirt for adults is priced at £50.00 and £40.00 for juniors. See below for pricing for the full range of the home kit, including shorts and socks.

The new season also brings revised letters and numbers with new Premier League branding present on all numbers.

Shirt personalisation is available on all new home shirts – £15.00 for up to 12 letters and two numbers. Premier League sleeve badges are £7.50 per pair.

But there will be no adult goalkeeping shirts this season.

Full price range and sizes guide:

Adult Shirts £50 (Small, Medium, Large, X Large, 2XL, 3XL)

Adult Shorts £25 (Small, Med, Large, X Large, 2XL)

Junior Shirt £40 (7-8, 9-10, 11-12, 13-14)

Junior Shorts £22 (7-8, 9-10, 11-12, 13-14)

All Socks - £10-£12

Infant Kit (Now includes Shirt, Shorts & Socks) £40 (18-24months, 2-3, 3-4, 4-5, 5-6)

Junior Goalkeeper Shirt £45 (7-8, 9-10, 11-12, 13-14)

Junior Goalkeeper Shorts £22 (7-8, 9-10, 11-12, 13-14)

All Socks - £10-£12