"It was a feeling that can't be described"

PUPILS from Holly Hall Academy went head-to-head at The Hawthorns as they pitched their business ideas at the latest ‘Fans for the Future’ Premier League Enterprise challenge.

With the average age of an adult fan attending Premier League matches being 41, the youngsters were tasked with thinking up ways to entice a younger fan base to the home of West Bromwich Albion.

The best ideas could find their way into the Albion boardroom to be discussed by the Albion hierarchy.

Premier League Enterprise is joint-funded by the Premier League and Sport Relief and uses the backdrop of professional football clubs' business models to deliver enterprise education to inspire young people and increase their aspirations and skills.

Watch the above video to find out which team was successful with their pitch.