Club News

Albion Ladies secure international sponsor

Maple Products from Quebec back Albion Women and Girls' Talent Club

ALBION Women and Girls' Talent Club have secured international sponsorship for the first time.

Albion's latest success in building brand awareness overseas sees Maple Products from Quebec become the official source of energy for the 2016/17 season.

The new partnership means the FA Women's Northern Premier League champions and four Talent Club teams will wear branded matchday and training kits throughout the campaign.

And as part of the sponsorship, the company will work with The Albion Foundation to educate players, families and regional schoolchildren about the benefits of maple syrup as a healthy sugar substitute and how it can be incorporated into sport and fitness.

Serge Beaulieu, President of The Federation of Quebec Maple Syrup Producers, thinks the partnership is a great opportunity to inform the British audience.

"In Quebec, maple is used by professional athletes of all disciplines before, during and after exercise because of its 100% natural production and abundance of antioxidants and minerals in comparison to processed sugars.

"Sponsoring the West Bromwich Albion Women and Girls' Talent Club will provide a brilliant opportunity to promote the message of maple in sport and we look forward to working with them to develop a brilliant sporting campaign."

The Albion Foundation Director, Rob Lake, also commented on the benefits of the deal.

"We are delighted to be working with such an internationally renowned organisation.

"As well as the investment enabling us to provide the best for our players, we are excited to see how the maple syrup products can enhance our players' preparation, health and fitness."

Representatives from both Albion Ladies and Maple Products from Quebec will take part in a half-time presentation at The Hawthorns during the men's fixture against Tottenham to showcase the sponsorship.