Albion set for new phase in India

Fletcher to join Hawthorns media day for latest project reveal

ALBION are gearing up for a new phase in the Club’s India project which will see thousands of youngsters benefitting from our Premier League expertise for years to come.

The Club are hosting a major media announcement at The Hawthorns on Friday, April 15, to take the wraps off the latest “Pass It Forward” initiative.

The Baggies have put together a partnership collective which includes the University of Wolverhampton, the Albion Foundation, Youth Football International, Delhi Dynamos and the Delhi Government to deliver a coaching project which will carry the Baggies banner into and beyond more than 1,000 schools in the Delhi region.

Academy coach Dave Lawrence and our Foundation Development Officer Jon Ward head for Delhi this weekend to lay the groundwork for a project which the Club hopes will bring new football skills and build prosperous new links with the game’s booming fan base in the region.

It is also hoped that the Club can help improve the well-being of the youngsters it reaches, continue a talent-hunt with our friends at the Dynamos and establish a long-term legacy of collective benefit.

Captain Darren Fletcher will join Sales and Marketing director Adrian Wright in promoting a project before an audience packed with Asian media and including India’s Consul General, Mr J. K. Sharma.

“In effect we are going out to ‘coach the coaches’ and spread the Pass It Forward message,” says Adrian. “Ultimately, we want to establish a legacy that leaves a lasting impression on Delhi and India. It should be a legacy that extols the values of West Bromwich Albion and of course hopefully brings new fans to our attention.

“But we are also developing our relationship with Delhi Dynamos all the time and our message is clear. We’re there to stay and want to help football develop and through that improve the health and well-being of thousands of youngsters whose lives we can genuinely hope to change for the better.”

Dynamos president Prashant Agarwal has flown in from Delhi to attend and join the University’s vice chancellor Professor Ian Oakes and YFI founder Paul Schuttenbelt.

The event will be hosted by popular BBC WM presenters Sunny and Shay and Albion fans can follow all the news on this exciting day by staying in touch with the Club’s Twitter account.