Behind-the-scenes media insight into derby week
MUCH of the midlands media spotlight has been on Albion's derby clash with local rivals Villa at The Hawthorns on Saturday (3pm ko).
Whether it be Alan Irvine, Craig Gardner, Chris Brunt, Ben Foster or Gareth McAuley - here's how you will be reading their quotes online and in the paper, listening to their words on the radio or watching their interviews on TV.
TUESDAY
Birmingham Children's Hospital visit
2.45pm - Craig Gardner speaks to members of the local and national written press...
2.50 - The midfielder has a chat with Radio WM about facing his former club...
3.10pm - Captain Chris Brunt speaks to Free Radio about the derby clash...
3.15pm - Ben Foster is next up chatting to Radio WM, Central News and ISNTV...
3.30pm - It's Craig Gardner's turn again, completely the trio of written, radio and TV press...
3.45pm - Last but not least, Chris Brunt holds court with Sky Sports News...
THURSDAY
Pre-match media briefing
12.45pm - Gareth McAuley is interviewed by PLP for transmission all around the world...
2pm - Alan Irvine chats to 5 live, Radio WM and Free Radio...
2.15pm - The head coach then faces the TV and written media in the press conference...
It does not end there, though.
Irvine spoke to Alan Brazil and Ray Parlour on talkSPORT this morning, previewing the derby encounter.
The head coach and one Albion player will then each be the subject of a quick pre-match TV interview on Saturday before the real business gets underway on the pitch.
It is after that, and hopefully a Baggies victory, that the post-match commitments gets underway - with the world's written, radio and TV press again given the opportunity to put their questions to Irvine and Albion players alike.
Come On You Baggies! 'boing-boing'