Club News

New online shop open NOW!

Check out our new retail website

ALBION’S new and improved online club shop is now live!

The new official website features improved photography, zoom product viewing and a personalised shirt printing display tool. 

Our new shirt-printing tool means fans can design and view their own combination of letters and numbers on the back of replica kits. 

The online shop provides a comprehensive selection of official adidas training wear, equipment, fashion, homeware, souvenirs and gifts, in addition to the club’s replica kits.   

UK customers can now take advantage of our free standard delivery service when they spend more than £60 online and, if you can’t wait, why not take advantage of our new next-day delivery option?

The new website is your one-stop shop for all official Albion merchandise, 24 hours a day, seven days a week.

So wherever you are in the world, log on to and we'll dispatch Baggies products direct to your door.