Focus On Dementia & Alzheimer's

6th October
Baggies Buddies

The Albion Foundation offer a wide range of programmes and activities to support people with challenges and health issues that can affect them at different stages of their lives. One of the groups we support is those in the local region suffering with Dementia or Alzheimer’s. 

The Issue 

One in three people will develop Dementia in their lifetime. There are around 3,300 people living with the illness in our region, and this is expected to double over the next 30 years. 

Our Solution 

The Albion Foundation have teamed up with the NHS to create the ‘Memories Group’, a programme for football fans suffering with Alzheimer’s and Dementia.  The free-to-attend weekly session at The Hawthorns, offer a safe and welcoming space for anyone locally who is suffering with these diseases. The group enjoy reminiscing and sharing stories of the Black Country, and of course West Bromwich Albion, with John Homer and sometimes a former player, triggering fond memories for the group. 

Why we need your help 

To support families who are going through a difficult time dealing with Dementia and Alzheimer’s we keep the Memories group sessions free to attend. Fundraising just £200 will deliver a session for local people and their carers suffering with these diseases.

Get Involved 

If you, or you know of someone who would benefit from the Memories Group find out more by contacting