West Bromwich Albion Women and Girls are delighted to announce an agreement with the University of Wolverhampton as headline sponsor for the 2020/21 season.
The one-year agreement will see the University's logo featured on the playing shirts for the FA Women’s National League Northern Premier side.
The partnership also incorporates the West Bromwich Albion Regional Talent Centre for Women and Girls, supporting the FA’s new ‘Inspiring Positive Change’ strategy and promoting the value and importance of Women’s and Girls football within the local community.
Hannah George, Albion Women Captain, said: “Publicity from the women’s game is getting bigger and a lot more people are supporting it.
“The University for us is a massive sponsor. It will give us a lot more profile. We’ve used the facilities here for training and games and we want to progress the team and the club, moving forward hopefully into the FA Women's Championship.”
Professor Geoff Layer, Vice Chancellor at the University, said: “This is an amazing partnership for us and it brings the University right to the heart of its community.
“It’s part of our equality agenda to develop different aspects of sport in different walks of life. The partnership will provide opportunities for students to gain real life experiences within the women’s game in coaching, sports therapy and performance analysis, further supporting our new sports course curriculum.
“We also see this new partnership as a significant opportunity to enhance the club player pathway and develop employment opportunities which are aligned to the key criteria of the Football Association’s strategy.”
Albion Women General Manager and RTC Technical Director, Dave Lawrence said: “This new partnership further links into the University’s new sports curriculum for degree courses including the new Sports Coaching and Performance undergraduate qualification, giving students the opportunity to see and be part of an elite sport environment.
“Women’s football is flourishing and gaining ever more importance on both the national and international stage and it’s really important that our curriculum reflects the dynamic changes taking place in sport in terms of providing girls and women with a level playing field in sport.”
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