A recently-widowed lifelong Albion fan has hailed The Albion Foundation's food parcels initiative after personally benefitting from the scheme this year.
Heather Parker, who has supported the Baggies all her life, lost her husband back in April after he contracted Covid-19.
To lend their hand, the Foundation stepped in to deliver a food parcel each week to Heather to take away the pressures of food shopping.
And for Heather, the food parcel has made her feel like there's always somebody that she can turn to if she needed any more help.
"It's like you know somebody cares, that was the feeling that I got, you know that somebody cares about your welfare," said Heather.
"I find it useful because they bring a lot of stuff that's heavy, it's better if you haven't got to carry so much heavy stuff and that's what the Foundation bring to me.
"If my daughter is here at lunchtime and we share a can of soup I say, 'thank you Albion, that's really nice!'
"I do know that if I was really stuck and I couldn't rely on family or friends, I do know that I could contact the Foundation and I do know that I would get some help and that's a secure feeling to know there's always somebody that I can turn to if I need help," she said.
Heather is one of many that have benefitted from the food parcels scheme, and the Foundation have now launched their Hawthorns Christmas Meals programme, aiming to make sure nobody goes hungry over the festive period.
And you can help by donating to help feed a family this Christmas.
Just £5 is enough to provide a vulnerable family with a seven-day food parcel, while £10 will feed a local family for a fortnight and £20 for the entire festive period.
Text TAF5 to 70470 to donate £5, TAF10 to donate £10, and TAF20 to donate £20 to the Hawthorns Christmas Meals programme*. Alternatively, supporters can donate via the Foundation’s JustGiving page, here.
* Texts cost your donation amount plus one standard rate message.