Carlos Corberán's men travel to Rotherham United on Good Friday in the Sky Bet Championship (ko 1pm).
The Baggies will be hoping to record a much-needed win on the road in order to put pressure on the sides above them in the table, with five points separating Albion and the top six.
Hosts Rotherham United are also in need of points, but for a very different reason. They're fighting to stay in the second tier of English football and sit just two points above the danger zone ahead of Friday's fixture.
Both teams recorded goalless draws last weekend, with Albion's being held at home by Millwall, while the Millers earned a point at Hull City.
Follow the game live
Supporters in the UK can listen to commentary of Friday's clash live on WBA Radio.
Regular commentary duo Gez Mulholland and former player Andy Johnson will be on air from 12.50pm at the AESSEAL New York Stadium.
Baggies fans outside the UK can watch the game live on WBA TV.
Rotherham United are hoping 2022/23 is the year they finally consolidate their Sky Bet Championship status having been relegated out of the division in all of the last three years they've participated in it.
The Millers have suffered three relegations from the second tier and celebrated three promotions from Sky Bet League One since 2016, and they'll be desperate to kick-off 2023/24 as a Championship club.
There's now just two points between themselves and 22nd-place Huddersfield Town following two consecutive victories for the Terriers, and Rotherham will want to open up a more favourable gap heading into the final few fixtures of the season.
The Millers are managed by former Exeter City boss and player Matt Taylor, a man who was appointed in October 2022 following Paul Warne's departure to Derby County.
He's won six, drawn nine and lost 14 of his 29 games in charge and will be keen to see his group secure a first victory in four league games when the Baggies come to town on Friday.
Rotherham have won two of their last three matches at the AESSEAL New York Stadium, claiming victories over Sunderland and QPR before losing to Preston in their most recent game on home soil.
From the Albion Archive
The Baggies beat the Millers 4-0 at the AESSEAL New York Stadium just days before Christmas in 2018 courtesy of Dwight Gayle's hat-trick and a strike from Harvey Barnes.
Check out the highlights below.
One for the stattos
Friday's meeting will be just the 15th between Rotherham United and West Bromwich Albion.
Albion's record against the Millers reads won nine, drawn three and lost just two.
The Baggies are eyeing up a fifth successive victory over Rotherham United, with Friday's guests last tasting a triumph in this fixture back in February 2004 - a 1-0 win at The Hawthorns.
Tickets for Friday's fixture sold out in the middle of March, with over 2,200 Baggies heading up to South Yorkshire.
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Colours for the road
The Baggies will wear their green and yellow away kit at Rotherham United.