Albion came from behind to earn a fantastic 2-3 victory over Luton Town on Saturday afternoon.
The Hatters raced into a two-goal lead via Carlton Morris and Elijah Adebayo at Kenilworth Road.
But Carlos Corberán’s team roared back and claimed all three points thanks to Daryl Dike’s first-half effort, followed by Jayson Molumby and Conor Townsend strikes in the second period.
The in-form Baggies have now won nine of their last ten Sky Bet Championship matches and sit sixth in the table.
The boss named an unchanged XI from Albion’s last league game – the 1-0 win against Reading on January 2.
His side started slowly, though, and paid the price when Morris fired Luton ahead inside seven minutes with a low strike from distance.
And things soon got worse for the Baggies, Adebayo heading home from a free-kick to double the hosts’ advantage.
Albion did well to avoid conceding again and began a long spell of dominance on Town’s goal midway through the first period. Okay Yokuslu volleyed over, Dara O’Shea tested Ethan Horvath in goal and Matty Phillips saw a dangerous curler deflected wide as they stepped up the pressure.
Dike crashed a header against the crossbar and Furlong forced a good save out of Luton’s goalkeeper before, finally, they got back in the contest.
The Baggies’ American striker chased down an O’Shea pass and threw himself in front of Hovarth’s clearance, bravely deflecting it in and pulling one back on half-time.
Although they had to wait 20 minutes after the break, Albion did eventually manage to find their much-deserved equaliser – the energetic Molumby smashing past Horvath and sending the 1,000 travelling supporters wild.
Those celebrations had only just begun to die down when the Baggies notched their third and completed an incredible turnaround.
Phillips’ earned space on the right-hand side and sent in a superb cross that went all the way to the back post, where Townsend was on hand to emphatically convert and net his first ever Albion league goal.
Luton pushed for a point, yet Corberán’s men held firm - even during a lengthy added time - and saw out the crucial triumph.
Albion: Palmer; Furlong, O’Shea, Pieters, Townsend; Yokuslu, Molumby; Wallace (Ajayi 84), Swift (Diangana 56), Phillips (Reach 90); Dike.
Substitutes: Button, Gardner-Hickman, Livermore, Rogic.