West Bromwich Albion is delighted to name Ideal Heating as the new principal sponsor of its Women’s team.
The agreement will see Ideal Heating’s logo displayed on the front of Albion Women’s kits for the coming season, reflecting the men’s team and highlighting the united values across the club.
And at such an exciting time for women’s football, both Ideal Heating and Albion hope the partnership will help continue the growth of Jenny Sugarman’s side.
Chief Executive of Ideal Heating, Shaun Edwards, said: “It’s incredibly important to us that we’ve extended our role as principal sponsor across both West Bromwich Albion men’s and women’s teams.
“As a business, it’s a priority for us to open up more opportunities for women to enter our industry and enjoy successful careers in engineering. We take our role in supporting women’s sport equally seriously and it is rewarding being able to bolster the country’s wealth of female athletes, as well as encouraging a new generation of fans to tune in or take part.
“We’ve loved getting to know the local supporters over the years and will continue to focus on our charity and community work throughout this next year.
“We’re excited to represent parity of sponsorship between both West Brom’s men’s and women’s teams and look forward to continuing to support their strides to bigger successes soon.”
Albion Managing Director, Mark Miles, added: “I’d certainly like to place on record how appreciative we are to have such a fantastic sponsor in Ideal Heating.
“Our extended partnership has meant a lot to the club and we’re incredibly pleased to see that support now spread across both teams.
“The uniform branding will see both the men’s and women’s kit brought under one design, highlighting the unified values of the club, and acts as a signal to the fans as we continue to showcase women’s football.”
“This new sponsorship will bring additional funding, which will play a significant role in the continued success and development of the women’s team and is a testament to the wonderful effort of all the staff, players and volunteers that work tirelessly to progress the women’s side.”