The Albion Foundation has continued its food parcels initiative at The Hawthorns thanks to the National Lottery Community Fund.
The home of West Bromwich Albion is now the centre of the Foundation's food parcels scheme, as food is packaged and collected from the East Stand concourse.
The charity's 'Give Back to Get Back' project is funded by the National Lottery, paying for more staff to work on the scheme and their travel throughout Sandwell.
The food has been provided by food distribution charity, Fareshare, at a discounted rate, paid for by Sandwell Council, and then packaged and delivered across the borough by Foundation members of staff.
Over 600 food packages are now delivered each week from The Hawthorns to the doorsteps of those most in need across the community.
Being based at Albion's home follows on from the Foundation's previous food initiatives throughout the lockdown period.
At the height of the lockdown period, the charity supported Sandwell Council's food parcels scheme, helping to deliver across the borough.
Then West Bromwich Albion assisted by providing hot meals that the Foundation delivered directly to schools, in the Hawthorns Hot Meals project.
Through this period, the Foundation has delivered more than 13,000 parcels to those that need it most in Sandwell, a number which continues to rise each week.
The Albion Foundation would like to thank the National Lottery Community Fund, Sandwell Council, FareShare and West Bromwich Albion as this would not have been possible without their contributions.