Carlos Corberán insists he wants to see a positive reaction to Wednesday’s defeat at Coventry when his players take to the pitch at Bristol City on Boxing Day.
Albion’s five-match winning streak was ended by the Sky Blues in midweek, with the Sky Bet Championship’s top scorer Viktor Gyokeres breaking Baggies hearts with an added-time penalty.
Corberán’s men, who have taken 15 points from the last 21 on offer, head to the West Country for some festive football and looking to get back to winning ways as they target a rise up the second-tier tree.
And the boss says he knows just how important results are around Christmas time for the club’s supporters, players and staff.
Carlos said: “It’s always really important to see a positive reaction after a defeat.
“As a group of players and staff, we don’t like having these setbacks that we suffered at Coventry on Wednesday.
“This feeling that we have after a defeat is what we need to use to give us the strength to face our next challenge.
“We have points which we need to learn from when we suffer a defeat. We can work with the group to improve in certain areas to make us a more competitive team.
“The days following a defeat are difficult days because everyone is disappointed. It’s important to have them. If you don’t feel pain, you’re not going to come back stronger.
“We’re not always going to get the results that we want even though we want to win every game and that’s what we work towards. It’s important to know how to react to these moments.
“I believe the pain of defeats give us the chance to react better in the next game.”
Corberán added: “We know that Boxing Day football is very special here for players and fans. It’s a special day here in England and in the United Kingdom.
“We want to compete in the best way down at Bristol City. We will be travelling there trying to get the best result we can.
“We want to gift our fans the possibility to celebrate a good performance, three more points and a late Christmas present.
“I say this a lot about the Championship, but I will repeat it because I really believe it. It’s such a tough competition and everyone can beat everyone, regardless of where they are in the table or the form they are in.
“Because of this, our standards always need to be at the highest level and that will be no different against Bristol City.”