Carlos Corberán says it's important to build 'positive momentum' as he prepares his players for a trip to QPR on Saturday.
The Baggies travel to the capital having notched their first win under the new Head Coach in midweek, and will be hopeful of building on that result at Loftus Road.
But they face a Rangers side currently sat fourth in the Sky Bet Championship league table, and Corberán is aware of the test his side will face in the capital.
He said: "It’s always important to build a positive momentum, but we know the challenge of this.
"We have to be focused and go into the game with the determination to achieve the three points. But at the same time, to perform at the level required to be a competitive team and always make the result the consequence of a positive and competitive performance.
"We know the challenge that we have. For me, the position in the table of QPR is the result of positive performances and of a team that is well organised by the coach. They have some good players.
"But always I want to see the commitment of our players, our team and the football behaviours in attack and defence that represent our club.
"The hard work, the sacrifices for the team, these are the things that are going to help us be a more competitive team.
"At the same time the togetherness between the players and our fans, we know that they’re going to come and support the team and this is something that is very important."
Albion controlled large portions of the game against Blackpool in midweek in Corberán's second game at the helm, and the 39-year-old believes his side showed progress in that victory.
He now wants to continue seeing those improvements as the Baggies look to climb up the table before the international break.
"I think the thing that we can control is the performance of the team, and I want to see the team keep on taking those steps and moving in the right direction.
"Showing positive values, showing positive behaviours, showing positive understanding of the game – and managing the game well.
"That’s what I want because I know that if we attack well, if we defend well, if we manage well, then the different situations that this game is going to demand, we’ll have more possibilities and more options to win the three points - which is our key target on Saturday."
One man who won't feature ahead of that international break is Karlan Grant, who came off in the closing stages of Albion's win over Blackpool having picked up an injury.
The boss confirmed that he will miss the next two fixtures ahead of the World Cup break.
"We have lost Grant because he had an injury during the game, but he was trying even with that injury. He was competing until he came off, which for me is a positive in terms of his mentality.
"After the examination with the medical staff, he’ll be out of the team for the next two games and after the international break we’ll see when he can come back into the group.
"But we have a big enough number of players to have a very competitive squad."