Club News

Albion to support Rainbow Laces campaign against Sheffield United

An image of the big screens at The Hawthorns displaying a rainbow flag and the message 'West Bromwich Albion is for everyone'

Albion will proudly celebrate the Rainbow Laces campaign when Sheffield United visit The Hawthorns this Saturday lunchtime (ko 12:30pm).

The movement, set up by Stonewall, aims to raise awareness of LGBTQ+ inclusion in sport – and is encouraging everybody to continue their support this year by ‘Lacing Up’ once again.

The club have planned a series of initiatives over the course of the day in partnership with award-winning LGBTQ+ supporters’ group Proud Baggies.

The team will warm-up in rainbow T-shirts and the captain will wear a special armband – with the stadium’s corner flags donning red, orange, yellow, green, blue and purple for the afternoon.

Special profile pictures supporting Stonewall’s campaign will be used across the Baggies’ social media channels and the cover of the matchday programme will feature a rainbow flag, as well as include a poster and an article written by Proud Baggies.

Albion are also backing LGBTQ+ inclusive football sessions, which take place every Friday from 7pm to 8pm at the WBA Community Sports Hall. Further details are available here.

Since Rainbow Laces first started in 2013, over one million people have laced up in support of LGBTQ+ inclusion in sport. For more information on Stonewall’s 2022 campaign, click here.

When at The Hawthorns, supporters are urged to report all forms of discrimination to their nearest steward or by calling the club’s dedicated hotline on 07929 221878.

Albion remain committed to equality, diversity and inclusion. The club seeks to confront and eliminate all forms of discrimination, whether by reason of race, colour, nationality, religion or belief, sex, sexual orientation, marital status, age, ethnic and national origin, disability or gender reassignment.