Chief Executive Mark Jenkins believes everyone connected with the Club should be “immensely proud” of the inspirational work conducted by The Albion Foundation.
The Club’s official charity will be celebrating Foundation Day when the Baggies host Cardiff City on Saturday, October 5, with the 2019 campaign centred on the need for a new disability minibus.
Albion will match all money raised on Foundation Day as the charity targets the £70,000 required to purchase the specialist vehicle.
The Baggies have funnelled more than £2million from ring-fenced income streams for the Foundation in the last three years.
But Mark admits the Club’s sizeable contributions are simply not enough to sustain the wide-ranging work of the Foundation in the local community.
He said: “For many community programmes, the ring-fenced funds are more than enough, but we have one of the largest foundations in football, operating in one of the country’s most deprived areas.
“Because of the greater need in our community, and the Club’s commitment to meet it, we require more money than most.
“That means the Foundation needs supplementary funding from third-party revenue streams, whether that be sponsors, fundraising, or donations from supporters.
“The Foundation desperately need a new minibus and we’re happy to be helping them raise the funds they require, but it is a collective effort. We’re inviting fans who can afford to make a donation to bring a pound to the ground for the Cardiff game to help the Foundation meet its target.”
Mark, who has taken a keen personal interest in the Foundation’s work in the areas of dementia, loneliness and mental health, added:
“We should all be immensely proud of the work the Foundation do with people from all walks of life in our local community.”