Albion are proud to throw their support behind World Mental Health Day and help raise awareness of positive wellbeing.
Thursday, October 10 is an opportunity for everyone all over the world to discuss the topic of mental health, reduce the stigma associated with it and highlight the fantastic work being carried out to assist those in need.
This year's theme is suicide and suicide prevention, with someone taking their own life every two hours in the UK, where it is the leading cause of death among young people aged 20-34.
As part of our relationship with Mind, the EFL's official charity partner, Albion are encouraging people to get talking about their mental health to ensure no-one faces their problems alone.
This could make a big difference.
Albion supporters chose Kevin Phillips' strike against Wolves in 2007 as their 'Goal Worth Talking About', with his celebration captured in a mural to highlight how football is often a conversation starter and the importance of chatting when it comes to mental health support.
The Albion Foundation have also used World Mental Health Day to promote 'the Hawthorns Hub', a programme designed to tackle loneliness and isolation in the local community.
The weekly initiative provides an afternoon of chat and friendly faces for those who are looking for company and a cuppa - the ideal place to meet new people, make friends and socialise.
Albion players have also united to support charity friends, The Kaleidoscope Plus Group, who have launched a new suicide prevention text service.
The new crisis text line, which is free, confidential and available 24/7, is there if you feel you need help. Text TeamKPG to 85258 any time, any day.
It's okay not to be okay.