Baggie Bird Fizz Free February

Baggie Bird paid a visit to Perryfields Primary School to reward excited pupils for their contributions to Fizz Free February.

The campaign led by Sandwell Council aimed to help children, young people and adults reduce their sugar intake by drinking fewer fizzy drinks in the month of February.

Baggie Bird met enthusiastic pupils from the school along with posing for photos with classes, before presenting the school with a certificate for their achievements during a lively celebration assembly.

The initiative saw 54 primary schools and four secondary schools take part, with four overall winners for their outstanding contributions to the campaign.

RSA Academy, Grove Vale Primary School and Cape Primary School were announced as winners, along with Perryfields Primary School who “really impressed” judges, according to Angela Blair, Food and Nutrition Project Manager at Sandwell Council.

“Perryfields' activities included an assembly to raise awareness, website promotion and a market place event focusing on health and diet aimed at parents and PSHE lessons in class. Their school council were also involved so we were really impressed with their campaign.

“It’s about having a positive and inspiring campaign. The school cared about it, they put a lot of effort in and promoted it well,” said Angela.

The Albion Foundation works closely with Sandwell Council to deliver sessions to schools around healthy eating, physical activity and promote positive wellbeing.

“Our partnership with The Albion Foundation is crucial because it brings a really positive brand and image that we benefit from,” said Sandwell Council’s Director of Public Health, Lisa McNally.

“The Foundation makes sure that West Bromwich Albion is rooted to its hometown and community, to provide positive messages through education, sport and physical activity,” said Lisa.

The PSHE programme in schools run by the Foundation is growing and developing, with Eco Albion in partnership with Litter Watch, teaching children and young people about the importance of looking after the environment; health and wellbeing programmes to promote positive living; along with leadership programmes for primary and secondary schools.

To find out more about the schools programme, please email