Stefan Johansen says “competition” and “momentum” were the bedrock of last season’s promotion-winning campaign at Fulham - and believes Albion have the quality to do the same.
The on-loan midfielder knows a thing or two about success having claimed three league titles with Celtic following a top-flight triumph at Stromsgodset in his homeland.
And the Norway international captain has his sights firmly set on achieving another honour with the Baggies.
“I wanted to come here and try to help get the team get promoted,” said the 28-year-old. “That’s one of the main reasons I wanted to come here.
“The football they play will suit me very well.
“I’ve watched a few games and, obviously, since I signed I’ve kept more of an eye on it.
“As I say, it’s possession based, with patience. They keep the ball and press the ball well.
“I think the fans, as well, have really enjoyed watching their team this year.
“You can play good football but you need to be effective in both boxes. That’s the main reason we got promoted last season with Fulham.
“Last year we went on an amazing run and hopefully we can do the same here. As long as you get that momentum, the games come so quickly in this league, that I think you will be fine.
“It’s about games, recovery, games, recovery, so as long as you stay focused and have a clear plan on what you’re going to do I think we will be fine.
“The players here are really good players as well so it’s a good chance for us.
He added: “I think good teams need competition. I’ve always said that if you want to win or achieve something you have competition in your team. It keeps everybody on their toes.
“You have to perform when you get your chance - in training as well.
“Everywhere I’ve been where we’ve won something we’ve had really good competition. We have experienced players and great footballers so we will enjoy that. I think the team will benefit from it.”