Albion top-scorer Matt Phillips says the demands his team-mates place on each other is the catalyst to their excellent form.
The 28-year-old winger is already enjoying his most prolific season with the Baggies having netted seven goals - the last of which came against Swansea on Sunday when Albion returned to the top of the Sky Bet Championship with their sixth-successive win.
And Matty, who arrived at The Hawthorns from Queens Park Rangers in 2016, admits it’s a “joy” to play in Slaven Bilić’s entertaining team.
“The boys around me are brilliant and we’re creating lots of chances,” he said. “We’ve worked hard on getting in the box more to get on the end of chances and thankfully they’re coming in my direction.
“I feel good. I worked hard over the summer and I’ve prepared myself for the long season. Fingers crossed that will continue.
“Everyone is pushing each other every day. The manager is demanding, the boys are demanding of each other, and we’ll keep going.
“It’s a delight to play in this team. Not only the 11 that were out there on Sunday but the lads coming off the bench are having an impact, so as an attacking player it’s a joy to play in this team.
“Nothing is done yet and we must keep our foot on the accelerator so we keep pushing forward.
“Throughout the week we put in the work to prepare for the game so it’s about putting that together on the pitch and putting the practice into action.”