It's a warm welcome to Hawes Lane Surgery as they become sponsors of The Albion Foundation's Girls Regional Talent Club.
The RTC provides a potential pathway to elite women's football and the surgery's funding will benefit 70 fledgling footballers across the club's age groups of under-9s to under-16s.
Previously named Rowley Health Care, the surgery has been operating for 56 years and serves over 4,000 patients across Rowley Regis, Blackheath, Dudley, Halesowen and surrounding areas.
Sonia Simkins, Practice Business Manager for the surgery, is pleased to strengthen the GP's bond with the Baggies.
"We are already part of a group with Albion, many patients registered with us are season ticket holders and great fans of the Club, some are even involved with the Foundation individually," she said.
"I have been very interested in getting involved with the Foundation for some time, as are all of my staff.
"When this opportunity arose, I thought it would be a great start to what we hope to be a long working relationship.
"The Foundation does some great work and we have lots of positive services we could provide and assist with which helps to bring the community together."
Head of Girls and Women's Football, Dave Lawrence, is excited by what the new sponsorship will mean for the RTC.
"Their funding will go towards new kit, funding towards training venues and coaching resources," explained Dave.
"We're really pleased to have them involved with us.
"They seem to be really enthusiastic, they are looking to invest in an organisation with good core values and we can provide that."
For more information regarding how you can become a Foundation partner, please email jonathan.ward@albionfoundation.co.uk.