DARREN Moore insists only "unity" will help Albion return to the form that saw them top the Sky Bet Championship earlier this season.
The Baggies Head Coach is preparing for a clash with current leaders Leeds United, searching for his team to rediscover the free-scoring football which yielded 23 points from a possible 30 before the October international break.
A winless blip of four games has jolted Albion's progress but Moore remains resilient in his belief that the Club can only succeed with total unity.
"Of course I understand the frustration. I'm a Head Coach who knows the DNA of this football club, inside-out, from supporters to staff, players, and right the way through every corner of this club.
"I'm someone who is in the DNA of this football club and understands the football club.
"From taking on the role in April this is probably the first hiccup that we've had. I knew there would be bumps in the road because the Championships throws up all sorts of results but you have to overcome all that adversity.
"The only way you do that is with the 'we' factor. I said that right the way back in April.
"It has been a joint effort to get us here, in terms of where we were as a football club back in April, to where we are now.
"In order for us to keep moving forward and to keep that momentum going it has to be a 'we'."
Darren continued: "Unity is key. Unity is what brought the club back together. When I came in last year it was disjointed and it wasn't right. I remember standing on the touchline for the games against Burnley and Leicester thinking 'this ain't right, this ain't West Bromwich Albion'.
"But then I looked at games against Liverpool and Tottenham and thought, 'this is Albion, this is West Bromwich Albion'.
"There have been difficult times, and I don't miss a trick in terms of this stadium because I've played here, so I understand. I very much understand this place.
"I'm a fighter and I've only known this game the hard way. This is another hard task and it's how you gravitate to the situation and overcome the hurdle."