AS Albion approach a hectic Christmas schedule in the Sky Bet Championship, Darren Moore assesses the season so far.
The Baggies sit fifth in the table, five points off top spot, having scored 37 goals in just 17 games - a league high.
In his first role as Head Coach, and after a "relentless" summer of activity, the gaffer appears happy with his side's progress on the field.
But for Darren, his impact on West Bromwich Albion goes far beyond 90 minutes on a Saturday.
"My desire is to make this a positive, energetic, good, solid football club," he said.
"We want to play good football and get positive results. That trickles out into the community, and as someone who is local, I understand that.
"I don't need to go into the details of the summer but it was a tough summer, it was a hard summer. I felt we made the right decisions. It was relentless but it had to be to get things right for the start of the season.
"When I look back at that now, and by no means are we the finished article, in terms of the transition and progression we've made, I'd say I'm quite pleased.
"As an individual I've seen the road we've been on and I can see the road that we need to stay on.
"We've certainly given ourselves the platform and we'll continue to work on what's ahead."
Albion now enter a festive period of eight games in just over a month. But Darren is, as always, solely focused on the next one.
"We're fully focussed on Ipswich but if you look at the schedule you'll see that there's five games in two weeks coming up and they're challenging games.
"All the teams we'll face are challenging and they'll come with their own tests.
"Our immediate focus is on Ipswich, a new man has gone in there, he's an experienced manager Paul [Lambert] and we'll need to be at our very, very best to go to Portman Road and get anything.
"They're fighting for their lives, they have a new manager, and they've settled down and shown that they're a sturdy team. It will be a different hurdle to the Leeds game but one that we are looking forward to."