MATT Phillips believes Albion are starting to build up a head of steam as they approach a tough run of January fixtures, starting with a trip to face Everton on Saturday.
The Baggies were buoyed by victory over Brighton at The Hawthorns last weekend - their first in the Premier League since August - and Phillips is urging his teammates to "put a run together" on the back of a "much needed" triumph.
"Obviously getting three points on the board was much needed," he said. "We scored two good goals, two set pieces which we are good at but perhaps haven't been making the most of in recent games.
"But we've been in the right frame of mind for a good few weeks now, putting in good performances. We're just thankful now that we've got that win and hopefully we can put a run together."
Albion now face a tricky trio of fixtures, with an FA Cup tie under the lights at Anfield sandwiched between trips to Everton and Manchester City in the Premier League. And the daunting nature of Albion's January calendar isn't lost on Matty, who says the trip to the Etihad has put more significance on Saturday's clash at Goodison Park.
"[Our run] makes this game even more important at the weekend. The weekend after is in the FA Cup, we won in the last round so we're building up a bit of momentum you could say.
"From now until the end of the season every game is a massive game for us. We're really looking to put in high performance levels and get some more wins. It was a big win for us [against Brighton] but it's only just starting. We've got to look to the next one and then the next one and continue."
As for the Toffees, our No. 10 took the same stance as Head Coach Alan Pardew, saying that the onus is on Albion to deliver a performance on Merseyside.
"The main thing is about how we go and approach the game. If we're doing the right things ourselves then we're confident we can win the game.
"Alan has brought a lot of belief to go and play a different type of football to what we had been playing and to express ourselves a bit more. I think that's one of the main things that he's brought.
"We've just got to go out and continue doing what we're doing, worrying about ourselves, imposing ourselves on the game. This is another game that we feel we can go and win."