Upgraded concourses, pre-game entertainment, Premier League football and a post-match bar - there's more to enjoy at The Hawthorns in the coming campaign.
Premier League action is back on Saturday with the visit of Bournemouth and, on top of our regular entertainment in the Fanzone, there's even more to enjoy over the 2017/18 campaign.
Extra traffic congestion on the approaches to the stadium makes it even more advisable for fans to make extra time for their journey - so why not arrive early and join us in the Fanzone, which is being sponsored by Carling for another season.
It's open from midday with live music from The Tovey Bothers, the early kick-off on the big screen as Watford take on Liverpool and a chat with former Albion hero Graham Williams about the season's expectations.
And look out this season for our specially-themed Fanzones – starting with a beach party, complete with a surf simulator, to mark the visit of our seaside rivals.
New to The Hawthorns is what's on offer after the game.
Following the full-time whistle, there will be chance to let the well-documented traffic issues settle down and visit the Carling Late Bar, available on the East Stand.
To access the Carling Late Bar, you will need your match ticket to gain entry via F block, adjacent to the Stadium Megastore. There will be food and refreshments available as well as the chance to watch the late Premier League kick-off on the new-and-improved concourse TVs, starting with Brighton & Hove Albion versus Manchester City on Saturday.
The bar will close at 6.15pm with the area closing 15 minutes later at 6.30pm.
Both the concourses and the catering have had an upgrade during the summer and we are confident our fans will enjoy the new range of food and refreshments on sale.
So come earlier, leave later and dodge that traffic – we've got you covered as the Baggies get a new campaign underway.