A photo headshot of Albion Under-18s player Cole Deeming ahead of the 2023/24 season

Hailing from Sutton Coldfield, Deeming is one to keep an eye on during his time with the Baggies. 

The central midfielder took a big step forward in his professional development at the end of his first year as a scholar by signing his professional contract. It was another sign of the club's desire to keep its best young talent at The Hawthorns for years ahead, with Cole committing himself to the Baggies until June 2026.

Overall, the 2023/24 campaign was the catalyst for Deeming's pro deal. Having started off in Leigh Downing's U18s group, Cole, like many before him,  made the step up to Richard Beale's 21s team and looked comfortable at a higher age group - scoring on his PL2 debut against Everton in December 2023. 

He ended the campaign with some good form in the scholarship group too, most notably against Southampton, where he netted two goals and provided an assist to help his young team-mates come from two goals down to beat Southampton 3-2. In total, he netted three goals and contributed four assists in the U18 Premier League, while scoring twice for the PL2 team.

A confident, left-footed midfielder who excels from dead ball scenarios, Cole has established himself as one of the leaders in Leigh Downing's young group despite only being a first-year scholar and the buzz around the academy star's potential only increased towards the end of the 2022/23 season.

Like Ollie Bostock, Corey Sears and other team-mates during their last term as U16s, Deeming made 14 appearances in the U18 Premier League South - showing his capabilities at a higher level and earning him scholarship terms during the summer of 2023. His standout moment from that season came during a game v Tottenham Hotspur when, in the dying embers, Cole struck a fine free-kick into the top corner to win Albion's 18s the game 3-2. 

Following a succession of positive campaigns, Cole will be hoping for more of the same going forwards as he looks to become a success at his boyhood club - a place he's been at since the age of six and a team his family are supporters of.