Club News

Monster Energy named Official Energy Drink Partner

6th November
Monster Energy Drink launch
  • West Bromwich Albion announce Monster Energy as Official Energy Drink Partner
  • Monster Energy will also be Albion's Official Training Ground Partner
  • Monster Energy branding will be visible on LED advertising boards and interview backdrops at The Hawthorns

West Bromwich Albion are delighted to announce an exciting partnership with Monster Energy to further enhance their training ground facility, as well as displaying branding throughout the stadium. 

Monster Energy will be the Football Club’s Official Energy Drinks Partner for the 2020/21 campaign, with branding visible throughout The Hawthorns on matchdays for the entire season.

As the Club’s Official Training Ground Partner, the training ground will now be renamed the ‘Monster HydroSport Training Ground’ with Monster HydroSport integrated. 

A global brand with a huge following, Monster have partnered with world class athletes, sporting events, music artists, music tours and festivals since their inception in 2002, and the partnership will help both parties enhance their profile internationally. 

Monster Energy’s SVP Marketing EMEA, Jon Tuck commented: “We are proud and excited to be able to announce Monster Energy’s partnership with West Bromwich Albion and unveil Monster HydroSport as the official training ground partner supplying the team and staff for the current season. We are looking forward to working with the club to give the Baggies fans some great insight into life behind the scenes at the Monster HydroSport Training Ground.”

Simon King, Chief Commercial Officer at West Bromwich Albion, said: “We are delighted Monster Energy have chosen to partner with West Bromwich Albion. The new HydroSport product has been formulated to enhance performance and thus fits perfectly with our training facility which we use daily to enhance the performance of our players. This is a new venture for both Monster Energy and the Club and we’ll look forward to providing engaging content for our supporters to enjoy over the coming months”.