Slaven Bilić admits the countdown to the end of the Sky Bet Championship season has well and truly begun but has asked his players to stick with a principle that has served them so well - to focus only on their next game.
The table-topping Baggies travel to Swansea City on Saturday with just 10 league fixtures remaining.
But Bilić insists, with the end almost in sight, it is now more important than ever for his players to retain their composure.
“We are in a positive place, we are ready for the game tomorrow against Swansea which is another big one,” said the Croatian boss. “The countdown has started, you know, with 10 games to go we are in a good position.
“We are in a position to be confident but at the same time to be on our toes. We know not only that every point is important but also every throw-in, every second ball. There is absolutely no room for mistakes and we are approaching that in a very positive way.
“Of course, we don’t think about it as 10 games, we think only about the game tomorrow. It’s a massive one and we are playing against a team who has very good players, that likes to play football, and as I said, we will have to again be on top of our game.
“The players are concentrated, they a focused. The players of course have friends, family, they have time they are spending watching the table, the schedule, but we make sure they are absolutely focused on the Swansea game. There’s no point [looking beyond that] because we have a week to prepare for our next one.”
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