Albion’s Equality Advisor Group continues to make strides in reaching a fairer future for all supporters at The Hawthorns.
The group boasts an array of diverse members with the collective aim of developing the Club's strategy towards tackling discrimination and providing parity, ensuring The Hawthorns is a welcoming home to everyone, regardless of identity.
Dave Rogers, who is Chief Executive of learning disability charity Midland Mencap and a member of the equality group, has been delighted with the work of the Club so far.
"It's hugely impressive," he said.
"There is a strong commitment from the top of the Club right through to the matchday staff, with the ticketing arrangements to make sure that vulnerable groups are welcome inside the ground, and that they are given the right degree of support and respect.
"The group is a fantastic thing and I think that the Club should be commended for that work."
Bruno Daniel, who is also a member of the group, is pleased with the impact that his position has allowed him to have.
"I enjoy working with the group because I think we can really make a difference in what we do in relation to how people behave and how the Club takes equality and inclusion seriously.
"One of the main reasons I'm part of the group is because my brother used to be a football player and for many years in the 1980s and 1990s he suffered discrimination on the pitch and off the pitch as a player, so now I want to give something back to society and the Club."