ALBION are the latest club to show they are ‘On the Ball’ by providing free sanitary products to female fans.
The Baggies have teamed up with local company Paycare to offer sanitary products inside The Hawthorns, beginning at Tuesday’s clash with Bristol City.
The ‘On the Ball’ campaign, which highlights the issue of period poverty, has now successfully recruited more than 30 clubs in England and Scotland.
It was launched by Celtic supporters Mikaela McKinley, Orlaith Duffy and Erin Slaven - and Albion are proud to be the campaign’s latest recruits.
“Anyone who knows this football club knows about our proud history of inclusivity and while this may seem like a small gesture, it’s crucial in improving the matchday experience for our female supporters,” said Marketing Manager, Megan McBurnie.
“Although it’s been largely unspoken about until recently, period poverty is negatively impacting the lives of many girls and women across the UK. It’s hindering the simplest tasks and activities including enjoying a game of football. I’d like to thank all of our supporters who got in touch with the Club and expressed their support for the ‘On the Ball’ campaign.”
Kevin Rogers, CEO of Paycare, added: "Period poverty is a very real issue impacting many women from lower income backgrounds, and the On The Ball campaign has made waves in football by creating a more inclusive environment for all people to enjoy the game.
"We're thrilled to be partnering up with West Bromwich Albion as part of their pledge to further enhance the experience of fans, staff and visitors alike, and very much look forward to seeing the wider football agenda shift as more clubs follow suit."
And On the Ball founders Erin, Orlaith and Mikaela said: “We’re absolutely delighted that West Bromwich Albion have listened to their supporters and agreed to get On The Ball - making period products readily available and free of charge for their female fans.”
“By agreeing to support our campaign Albion are helping raise awareness of period poverty and shows they’re both forward thinking and in tune with their fans.”
You can follow the campaign on Twitter @OntheBaw