Tyrone Mears believes fresh ideas will be key to Albion's continued success.
The Baggies sit top of the pile in the Sky Bet Championship, sweeping past six of their ten opponents with a devastating brand of attractive, effective football.
Yet Darren Moore's men admit they are still to reach the heights set to them by coaching staff as teams attempt to stifle the Baggies' free-flowing style through rigid defensive measures.
Breaking down teams is a test that Tyrone Mears expects Albion to overcome, so long as they learn to be 'clever' in their approach.
"We've been playing some unbelievable football but teams are starting to understanding the way we want to play," he nodded.
"They're trying to stop it. You could see that with Birmingham, Millwall and even on Saturday against Preston.
"We've got to become a bit more clever and add a few more ideas to our game.
"We're on a really good run.
"It's a difficult league. You look at the top six, seven teams and there's nothing in it.
"We've just got to keep grinding away."
The 3-2 win at Deepdale last time out brought Tyrone's first start for his new club after joining on a short-term contract in August.
Replacing the injured Matt Phillips, the 35-year-old stepped in with an assured display in a foreign position.
"I enjoyed it. It was different," Tyrone smiled.
"The gaffer said to be ready when needed.
"Matty has been one of our top players this season so it's unfortunate for him and hopefully he'll be back soon.
"When I watch Matty he's an attacking player, he's fantastic going forward.
"I'm a little bit different, more of a full-back who likes to run off the ball and create space.
"The lads need to get used to that in my game.
"We've got some fantastic players and the transition for me to come in here has been really good.
"To be with a team that's fighting for promotion to the Premier League is a great opportunity."
The next team looking to thwart the Baggies' promotion mission? Sheffield Wednesday at Hillsborough.
Tyrone added: "They're another good team and a team that wants to play.
"They play a similar formation to us so it'll be 'man v man', 'one-on-one' all over the pitch.
"They got a good result against Leeds so we know it's going to be a difficult game.
"I've not played there for a long time but I can remember the fans being very loud.
"The form they're showing this season mean they'll be a difficult opponent. Anyone can beat anyone in this league so we've got to make sure we're doing the right things."