ALAN Pardew admitted that his side were beaten by "better individuals" as Burnley won 2-1 at The Hawthorns.
Goals from Ashley Barnes and former-Baggie Chris Wood gave the Clarets victory despite Salomon Rondon's late strike, with Pardew conceding that the visitors deserved three points.
"We were so unengaged in the first half, too deep, too conservative," said the Baggies boss. "We didn't set the team up like that but, when you're under the pressure we're under, you can see it affected the players.
"I got a bit of positivity into them at half time and we engaged Burnley in the second half. We did well and probably should have got ourselves a draw out of the game.
"The effects of the run we're on showed in our confidence today. One team was on the back of a 3-0 win away at West Ham, one on the back of a last-minute defeat at Bournemouth. And it showed. Burnley as individuals were better than us and perhaps deserved their win."
Albion came close to an equaliser on a number of occasions, but couldn't find the final touch in front of goal. Jay Rodriguez, Chris Brunt and goalscorer Rondon all came within inches of converting.
"This is where this team is. It's 'almost' but it's not good enough," Alan admitted. "We've got six games to go to get some honesty and credibility on the pitch and to get some points.
"We're all suffering. If you have any West Brom in your heart then you're suffering at the moment."