KIERAN Gibbs believes Albion’s players have enhanced their ability to find in-game answers to opponents in the frantic Sky Bet Championship promotion scramble.
"We started the season differently to how we're playing at the moment," Kieran gives a nod to a November system change which has since yielded 14 points from a possible 18, "so it's a matter of working things out in the opening 15, 20 minutes of games."
Albion have been devastating after the interval this season, notching 65% of their 49 league goals in the second half of games.
But gaining earlier control, says Kieran, could have played a part in a six-game unbeaten run.
"We're starting to learn quickly as a team about gaining control of a game.
"We say 'okay, what are the answers? Can we spot ways to unlock a team?'
"We've got to keep that going."
There's no better chance to put words into action than against "fast-starting" Rotherham United on Saturday.
"Rotherham are a fast-starting team and play a different style to us," Kieran nodded.
"They're aggressive and have a good home record.
"It doesn't really matter who you're playing against.
"Look at our results so far this season. We've lost to teams down the bottom end and won convincingly against teams above us.
"No games look after themselves in this league. You have to give everything for every game."
Gibbo and his team-mates will be backed by a sell-out following of 2,500 Baggies at the New York Stadium - and it doesn't go unnoticed.
He added: "It's getting close to Christmas now and a lot of the fans are travelling.
"They've been brilliant all season and the last away game especially.
"It's important for them that we put in another good performance.
"Three points would be a nice, early Christmas present."