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Club News

2017/18 Home Kit - Revealed!

25 May 2017

Pre-order available online until 1pm

ALBION are delighted to take the wraps off next season’s Premier League home kit – along with details of how Baggies fans can get their hands on it.

The new design, featuring a new red adidas crest and the return of an all-blue back, will be in the shops from Friday, May 26.


But there is an exclusive period of pre-order online at www.wbashop.co.uk - and if you order by 1pm today using the Express Delivery option, you will take delivery tomorrow and be among the first Baggies fans to don the new kit.

All kit will be on sale at both the Stadium Megastore and Merry Hill Club Shop from 9am on Friday. 

Its design stays with Albion’s traditional navy blue and white stripes with the most obvious change coming to the back of the shirt – a change from a full white back, to a full navy back. 

Another noticeable difference is to the collar – the button down crew neck of last season has been replaced with a white v neck. 

The shirt, made by adidas, is manufactured with Climacool fabric and includes an embroidered red adidas logo on the chest adjacent to the Club crest. 

Similar to last season, the shorts and socks are white, with the addition of navy blue adidas stripes to replace last season’s light blue. 

All home shirts will carry the branding of our new principal sponsors Palm as confirmed by the Club yesterday (click here).

The home shirt for adults is priced at £50.00 and £40.00 for juniors. See below for pricing for the full range of the home kit, including shorts and socks. 

The new season also brings revised letters and numbers with new Premier League branding present on all numbers. 

Shirt personalisation is available on all new home shirts – £15.00 for up to 12 letters and two numbers. Premier League sleeve badges are £7.50 per pair.

But there will be no adult goalkeeping shirts this season and the junior “Fozzy” shirts will not be available for pre-order. They can be purchased from shops on Friday.

Full price range and sizes guide:


Adult Shirts £50 (Small, Medium, Large, X Large, 2XL, 3XL)

Adult Shorts £25 (Small, Med, Large, X Large, 2XL)

Junior Shirt £40 (7-8, 9-10, 11-12, 13-14)

Junior Shorts £22 (7-8, 9-10, 11-12, 13-14)

All Socks - £10-£12 


Infant Kit (Now includes Shirt, Shorts & Socks) £40 (18-24months, 2-3, 3-4, 4-5, 5-6)


G/K Kit:

Junior Shirt £45 (7-8, 9-10, 11-12, 13-14)

Junior Shorts £22 (7-8, 9-10, 11-12, 13-14)

All Socks - £10-£12 




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