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Live on - to the memory of the fallen and the future of the living

7 November 2014

Club announce Remembrance Sunday plans

West Bromwich Albion have joined forces with The Royal British Legion to mark 100 years since the birth of the poppy as a symbol of Remembrance and hope.

Albion club captain Chris Brunt stood side-by-side with members of the Armed Forces at the training ground on Friday, ahead of Sunday's Barclays Premier League game with Newcastle United, which will be marked by a bucket collection for the Poppy Appeal.

Sunday's televised fixture will also include a guard of honour by local Army and Sea Cadets from Blackheath and Old Hill.  

“The general public have been very supportive,” said Alison Bates, local community fundraiser for The Royal British Legion. “As we mark the Centenary of the First World War, it’s as important as ever to wear a poppy and remember the sacrifices and commitment made by our Armed Forces both then and now.

"The message behind this year’s Poppy Appeal is Live On – to the memory of the fallen and future of the living, which captures perfectly why it’s so important to donate to the appeal and wear a poppy. Every donation received will make a real difference to the lives of Service men and women, veterans and their loved ones.” 

The fundraising target in South Staffordshire and the Black Country is £650,000, which will go towards the Legion’s national target of £40 million to continue its vital work delivering practical, through life care and support to the Armed Forces community.

Alison added: “The Poppy Appeal 2014 embraces the dual role of The Royal British Legion as the custodians of Remembrance and provider of welfare support to the Armed Forces community.

"The poppy is a powerful symbol which is worn to commemorate all those who have fought and died in our Armed Forces and show support for those still serving today and their loved ones. 

"We’re encouraging people to join with us today, and at our events throughout the year, to help us raise £40 million so we can continue providing our vital support to individuals whether they’re still serving, transitioning back to civilian life or have left the Services, and importantly their families too.”

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