Albion have won two of their past three meetings with Liverpool – including a 1-0 triumph at Anfield in April, courtesy of a Peter Odemwingie strike.
The Baggies have never won the opening game of a Barclays Premier League campaign and Liverpool are their first opening-day opponents not to have been crowned Premier League Champions at anytime.
Albion have previously faced Blackburn, Manchester City, Arsenal, Chelsea and Manchester United twice.
The Baggies versus the Reds is this weekend’s only Barclays Premier League fixture involving two new managers.
Steve Clarke was Liverpool’s joint first-team coach last term, while his current assistant head coach, Kevin Keen, was also first-team coach at Anfield, with both men working under Kenny Dalglish.
Liverpool becomes Brendan Rodgers’ fourth managerial role after spells at Watford, Reading and Swansea.
Albion have not completed back-to-back victories over the Reds since the 1966/67 season.
The Baggies overcame Liverpool 5-0 in the first meeting between the two sides back in September 1894.
Last time out
HOME: Barclays Premier League, Saturday, October 29, 2011, Albion 0 Liverpool 2 (Adam pen 9, Carroll 45+1)
AWAY: Barclays Premier League, Sunday, April 22, 2012, Liverpool 0 Albion 1 (Odemwingie 75)
Form guide (last six league matches)
Last league match line-ups
(v Arsenal - home L 3-2): Fulop; Jones, McAuley, Olsson, Ridgewell; Morrison (Andrews 52), Mulumbu, Dorrans (Scharner 79); Long, Fortune, Cox (Odemwingie 74). Subs not used: L Daniels (gk); Shorey, Dawson, Hurst. ALBION
(v Swansea - away L 1-0): Doni, Johnson, Agger, Carragher, Kelly; Rodriguez (Kuyt 73), Shelvey, Henderson, Downing (Bellamy 61); Carroll, Suarez. Subs not used: Jones (gk); Enrique, Coates, Spearing, Sterling.LIVERPOOL
Liverpool team news
Joe Cole is set to return to first-team action following a hamstring problem. Brendan Rodgers has no other reported injury concerns.
Phil Dowd oversees Saturday's game. The Staffordshire official refereed 38 games last season, dishing out 137 yellow and five red cards. Dowd was in charge of Liverpool’s FA Cup final defeat by Chelsea in May. He last oversaw Albion in their 1-0 league win over Chelsea in March, with Gareth McAuley scoring the winner.
Selected odds from bwin:
Albion to win: 31/10
Liverpool to win: 17/20
Peter Odemwingie to score: 2/1
Luis Suarez to score: 6/5
If you fancy a flutter with the club's in stadium betting partner, click here.
Saturday's season opener with Liverpool (ko 3pm) is close to selling out and fans are urged to act quickly to avoid disappointment.
Tickets remain on sale to all supporters listed on the club’s ticketing database.
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