A photo of Albion forward Jovan Malcolm ahead of the 2023/24 season

Malcolm spent the first half of the 2023/24 campaign on loan at League One outfit Cheltenham Town.

Jovan couldn't have wished for a better way to mark his senior bow for the Baggies.

The forward stepped off the bench in Albion's Emirates FA Cup third-round replay against Chesterfield at The Hawthorns, before heading in his maiden goal for the club he'd been at since foundation phase.

Malcolm was handed the first loan spell of his career with Sky Bet League One side Accrington Stanley in August 2021, after impressing in Albion's PL2 side. 

And after returning to B71 midway through the 2021/22 campaign, Jovan spent a month on loan at National League side Solihull Moors.

After progressing through the Baggies ranks since joining the club during his foundation phase, the striker made himself an indispensable part of the 18s side.

A powerful, lively and pacy attacker, Jovan is a handful for any defender on his day and enjoyed several goalscoring exploits for the club's U18s during the 2020/21 U18 Premier League season, netting seven goals in 16 appearances.

Malcolm netted the first goal of Albion’s FA Youth Cup run against Basford in March 2021, and the forward was a nuisance to opposition defences during the Baggies' eye-catching run in the competition. 

Like academy compatriot Jamie Andrews, Jovan’s tenacious displays for the 18s saw him promoted to the 21s side during the closing stages of the same season. And just like Andrews, Malcolm was on target for Albion's PL2 side - netting the opening goal in a 2-2 draw with Norwich City in April 2021. 

Jovan produced a number of impressive displays in the 21s side after signing pro terms in the summer of 2021, most notably running the length of the pitch to bag the winner during a 3-2 triumph over local rivals Birmingham City.