Darren Moore says he is building a club that he hopes players, staff and supporters are proud to represent.
The Baggies are in touching distance of the Sky Bet Championship automatic promotion berths ahead of Friday’s trip to fellow high-flyers Leeds United.
And, reflecting on his 11 months leading Albion, Darren believes many of the wounds caused by last season’s relegation have begun to heal.
“At this stage we should be delighted that we are in the mix,” said Moore.
“When I look back at the start of the season and we went away to Portugal in the first week of pre-season, I think we had less than ten senior players on that trip.
“We had a couple of players who came back late too because of the World Cup. The team was being put together.
“I wanted a team that was competitive and played the right kind of football that I believe in.
“I wanted a football club that was united again. When I took over I felt like the club was divided.
“All those things have come together. We’re competitive and we’re playing some good football in a difficult league.
“I look around the stadium and it’s full and it’s good to see that.
“Those are all pluses and shows that we are doing things right.”
“The biggest thing is everybody is playing their part. I want the supporters to be proud of their football club and I want everyone who works here to be proud to work here.
“It’s no given right to bounce back just because you were in the Premier League last year. You have to earn it and we’ve had to earn where we’ve got to now.
“When you sit back and think we should be doing this or that. Not a chance and I’ll tell you that now. You have to earn it.
“We’re one of 24 teams competing in this division.
“We continue to work and don’t lift our heads. We just focus on ourselves.”